Markus Sonnemann (Bosch, D)
Abstract
Digital transformation is changing our way of living fundamentally: smart sensors collect data and connectivity solutions upload the data to a cloud, where intelligent algorithms enable services that make our life safer, simpler or more enjoyable.
However, making devices able to sense and being connected is simply not enough to realize the grand promise of the Internet-of-Things (IoT). The fact remains, that IoT will only be successful if it follows a user-centric approach, i.e. by solving real-life everyday challenges. Furthermore, ubiquitous sensing of everything on all kind of devices in an ever-increasing number of complex environments poses definite and growing challenges for sensor providers.
On ASIC and MEMS development level, the discussed challenges do translate into a significant spread of requirements. We will indicate the move from classical key performance indicators aiming on signal quality or ultra-low power consumption towards new architectures for smart sensor signal fusion or connectivity in arbitrary applications. The demand for innovation and short Time-To-Market together with the continuing rise of complexity leads to an even stronger need for “first time right” design methodologies in general, and more powerful and effective verification methodologies in particular.
In this keynote, these challenges as well as possible solutions from a sensor vendor's perspective will explored.
Curriculum Vitae
Dr. Markus Sonnemann is Vice President Engineering MEMS at Bosch Automotive Electronics and is responsible for Innovation and New Business with MEMS providing business ideas as well as advanced sensor concepts for automotive, consumer and multi-market applications.
Dr. Sonnemann studied physics at the University of Würzburg and at Northeastern University in Boston (USA) focusing on semiconductor technologies and quantum electronics.
He started his professional career at Bosch in the MEMS development focusing on inertial sensors and held various management positions in Bosch electronics R&D as well as in business strategy. Today he is focusing on break-through innovation and the successful transfer of new technologies from research to volume production.
